Serenali Privacy Policy - AI Devices Switzerland

Key Definitions

Understanding key terms used in this privacy policy helps clarify how we manage your data.

Personal data means any information relating to an identified or identifiable individual, such as your name, email address, and purchase details.
Processing refers to any operation performed on personal data, including collection, storage, use, or deletion.
User refers to anyone who accesses or uses the Serenali website or services, including customers and visitors.
Service entails the provision, sale, and support of AI smart devices made available through the Serenali online platform.
Cookies are small files stored on your device that help improve user experience by remembering preferences and tracking site usage.

Data Collection Practices

We collect certain types of data to provide and improve our AI device offerings and customer service.

User-Provided Data

When you register, place orders, or contact us, you provide the following information:

Full name and contact details including email address and phone number.
Billing and shipping addresses necessary for delivery and invoicing.
Payment information such as credit card details, processed through secure gateways.
Preferences related to AI device configurations or service subscriptions.
Communication history including inquiries, complaints, or feedback.
Account credentials if you create a Serenali user profile.

Automatically Collected Data

When you visit the Serenali website, we automatically collect data to enhance your experience and ensure security:

IP address and device information to optimize site performance.
Browser type and operating system details for compatibility adjustments.
Pages visited and navigation behavior to identify usability improvements.
Cookie-generated identifiers to remember user preferences.
Date and time of access for analytics and security monitoring.
Referrer URLs to understand how users find Serenali's services.

Third-Party Data

We may receive data about you from affiliated services or partners involved in order fulfillment or payment processing:

Payment processors provide confirmation of transaction status.
Shipping carriers share tracking information relevant to your orders.
Customer support platforms record interaction details for quality assurance.

Purposes of Data Processing

Your personal data is processed for the following essential purposes:

To securely process orders and deliver AI devices to your specified address.
To offer personalized product recommendations and updates based on your preferences.
To manage payment transactions and billing queries efficiently.
To provide customer support and address any service related issues swiftly.
To comply with applicable legal obligations and safeguard against fraud.
To analyze usage patterns for improving our website and service offerings.
To communicate important information regarding your account or purchases.
To maintain records for accounting and business administration purposes as required by Swiss regulations.

Legal Bases for Processing

Serenali processes your personal data under the following lawful grounds:

Performance of a contract to complete the sale and delivery of AI devices you request.
Compliance with legal obligations under Swiss commercial and data protection law (e.g., tax retention requirements).
Legitimate interests such as fraud prevention, security, and business analytics.
Your explicit consent where needed for marketing communications or use of cookies beyond necessity.

Data Protection and GDPR Compliance

Although Switzerland is outside the EU, Serenali adopts principles aligned with GDPR to respect and protect your rights.

Transparency regarding data collection and usage.
Access to your personal data upon request.
Ability to correct inaccurate data to maintain integrity.
Right to restrict or object to certain data processing activities.
Right to data portability where applicable.
Ability to withdraw consent for any non-essential data processing at any time.

About Cookies

Cookies enhance your browsing on Serenali by storing essential and preference data securely.

We implement session cookies that expire after your visit and persistent cookies that remember settings for future visits.

Cookies used include essential (required for website function), performance (analytics), and functional (preferences) types.

Users can control cookie preferences through browser settings or cookie banners provided on the site.

For detailed cookie information and management options, see our complete Cookie Policy on the Serenali website.

Data Sharing and Disclosure

Serenali shares your personal data only with trusted parties to facilitate service delivery, ensure compliance and enhance security:

Authorized logistics and courier companies managing product shipments.
Payment providers processing transactions securely and fraud checks.
Customer support services assisting in inquiries and order management.
Regulatory authorities when legally required for compliance purposes.
Analytics providers to help improve website functionality and usability.
No selling or rental of personal data to third parties for marketing.

Cross-Border Data Transfers

Data collected through Serenali may be processed or stored outside Switzerland, but always within jurisdictions that ensure adequate data protection measures.

We implement contractual safeguards and comply with applicable regulations to maintain confidentiality and security during any international data transfers.

Data Retention Periods

We retain your personal data only as long as necessary to fulfill purposes outlined or to meet legal obligations.

Account information is retained as long as the account is active or as required for business administration and audit purposes.

Communication records are kept for a limited period to support customer service activities and legal compliance.

Technical logs and access data are stored temporarily to analyze security incidents and optimize system performance.

Upon request or when no longer needed, we delete or anonymize your personal data in accordance with data protection standards.

Data Security Measures

Serenali employs industry-standard practices to protect your data from unauthorized access, alteration, or disclosure.

Use of secure sockets layer (SSL) encryption for data transmission on our platform.
Restricted access to personal data limited to authorized personnel only.
Regular security audits and deployment of up-to-date firewall and antivirus solutions.

Your Privacy Rights

You have several rights concerning your personal data with Serenali that can be exercised by contacting us.

Right to access and receive a copy of your personal data held by us.
Right to request correction of any inaccurate or incomplete data.
Right to object to processing for direct marketing or profiling purposes.
Right to request restriction or erasure of your personal data in accordance with applicable laws.
Right to data portability to receive your data in a structured, commonly used format.
Right to withdraw any given consent for non-essential data processing at any time without affecting processing prior to withdrawal.
Access to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format so you can transfer it to another service provider if desired.
Right to withdraw consent: You may withdraw any consent given for data processing at any time without affecting the lawfulness of processing based on consent before its withdrawal.

How to exercise your privacy rights

You can submit requests to access, correct, erase, or restrict your personal data processing by contacting Serenali via the information provided below. We strive to respond promptly to all such requests within the legal timeframe.

[email protected]

Serenali processes all privacy requests promptly and in accordance with Swiss data protection regulations, typically providing a response within 30 days from receipt of your inquiry.

Marketing Communications

Serenali may send you marketing information regarding new AI devices and special offers. You can manage your preferences or opt out at any time using the unsubscribe link included in all marketing emails or by contacting us directly.

To stop receiving marketing messages, please click the unsubscribe link in the email or contact Serenali’s support team to update your communication preferences.

Privacy of Children

Our products and services are not directed at children under 16. Serenali does not knowingly collect personal data from children below this age. If you believe we have inadvertently collected such data, please contact us to request its deletion.

Links to Third-Party Sites

Serenali websites and communications may include links to external sites managed by third parties. We are not responsible for their privacy practices and encourage users to review the privacy policies of any sites they visit.

Changes to this Privacy Policy

Serenali may update this Privacy Policy to reflect changes in legal requirements or operational practices. We encourage you to review the policy periodically to stay informed about how we protect your information.

Privacy Policy Overview